After many rumors the new diaper from Drylock Technologies has been released. It is currently sold under brand Toujours as private label for supermarket chain Lidl.

A new trend in disposable diaper business is to reduce as much as possible fluff amount into the product core. Fluff is only one of core components and not the most absorbent!

A new baby diapers with very limited amout of fluff is available in some markets. It has been told it is fluffless but in reality it is not completely true.

The product is Pampers Crusiser(with Dry Max technology) in US and other commercial names in other countries. (like Active Fit) They are manufactured and distributed by P&G.

Chassis is the same as the old version with rigid front flaps and elasticated rear ears. Onto rear ears a couple of tape with hook are placed to be fasten on loop landing zone in the front of diapers.

All baby diaper manufacturers are looking for new and more efficient core structures. Up to now cores are made of a mix of fibers (generally fluff) and superabsorbent polymer (SAP). The firsts represent the matrix to stabilize the second and keep it more or less fixed into the core.

Moreover fibers have the function to distribute fluid along the core and bring to SAP something to swallow. After last developments and new SAP generations this fluff function has became less and less important.

Therefore a goal for all hygiene absorbent product producers is to eliminate usage of fluff and obtain a core made of SAP only. This would lead to a thinner core and less expensive product.