It is incredibly soft and flexible and it seems it will lead a new development pathway for future products of this class. Of course it is sold as a premium product.
As far the chassis structure it is very simple with an asymmetric shape (the back is wider than the front) and double wings (as sometime it is possible to find in products coming from far east). Wings are elasticated on the sides as already seen in the past on P&G products.
Cover consists of a very soft nonwoven perforated in a central stripe onto the absorbent core.
Packaging is aligned to a product that want to be a premium product: it is a carton box witha small transparent window to see the coulored product inside. As usual sanitary napkins are trifolded and packaged one by one in a confortable and convenient coloured pouch. On the box there is a very long list of patents.